Fitbit.com is in need of an editorial aspect that can visually introduce the selection and style of the products.
We wireframe it to best show lifestyle and seasonal updates on new products, materials, colors, and collaborations.
With a texture layer of the band materials behind, we add in the product shots and lifestyle photography.
Each section is organize by material or special collaboration. As shown above, here's the Fitbit x Tory Burch collection section.
Adding bold typographic quotes through out the collections.
We communicate with the dev team to make sure the responsiveness on different devices runs smoothly after launch.
The collection page is currently live and updated seasonally with new products and collaborations.